The cryptocurrency exchange Binance has launched a limited-edition perfume called “CRYPTO” to mark International Women’s Day on March 8th. The perfume is infused with a scent evocative of cryptocurrencies.
Described as a sophisticated fragrance with notes of ozone, salt, moss, oud, mandarin, precious woods, ambra, wood and musk, the “CRYPTO” perfume aims to bring more women into the crypto industry.
The 100 bottles produced will not be available for purchase but will instead be used for promotional purposes at a Dubai shopping center. Samples will be given exclusively to participants in Binance’s crypto-investing courses under its Binance Academy brand.
Binance CFO Rachel Conlan, part of the all-women team behind the product, stated the perfume intends to spark conversation around bridging the gender gap in the male-dominated crypto space through an ironic feminine approach.
