{"id":3695,"date":"2026-04-07T21:19:00","date_gmt":"2026-04-07T18:19:00","guid":{"rendered":"https:\/\/newsroomin.eu\/en\/?p=3695"},"modified":"2026-04-20T15:00:08","modified_gmt":"2026-04-20T12:00:08","slug":"nutella-artemis-2-viral-scene-not-a-paid-nasa-ad","status":"publish","type":"post","link":"https:\/\/newsroomin.eu\/en\/nutella-artemis-2-viral-scene-not-a-paid-nasa-ad\/","title":{"rendered":"Nutella Artemis 2 Viral Scene Not a Paid NASA Ad"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/newsroomin.eu\/wp-content\/uploads\/2026\/04\/nutella.jpg\" alt=\"Nutella Artemis 2 jar floating in Orion spacecraft.\" class=\"wp-image-18841\" style=\"width:840px;height:auto\"\/><figcaption class=\"wp-element-caption\">A jar of Nutella drifts in the cabin of the Orion spacecraft during the Artemis 2 lunar mission | YouTube<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The viral appearance of a jar of <strong>Nutella Artemis 2<\/strong> mission footage captured during the Orion spacecraft&#8217;s journey has become one of the year\u2019s most discussed marketing moments. As the mission set a new record for the furthest human travel from Earth, the Italian hazelnut spread produced by Ferrero floated into view during a live broadcast from the spacecraft.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-background has-link-color wp-elements-1\" style=\"background-color:#802902\">Nutella Artemis 2: An Accidental Multimillion-Dollar Shot<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Millions of people worldwide watched the historic broadcast from lunar orbit. The sight of the recognizable chocolate-hazelnut spread in zero gravity immediately went viral on social media. Viewers and media outlets labeled the episode a &#8220;cosmic-scale product placement,&#8221; speculating on the astronomical sum the brand might have paid for such integration.<\/p>\n\n\n\n<h5 class=\"wp-block-heading has-white-color has-text-color has-background has-link-color wp-elements-2\" style=\"background-color:#802902\">Brand Reaction and NASA\u2019s Official Response<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Ferrero quickly capitalized on the opportunity for situational marketing. On Nutella\u2019s official social media accounts, the company <a href=\"https:\/\/twitter.com\/NutellaUSA?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E2041274623417795021%7Ctwgr%5E3ccbd6eb96b11ae600adea35daa2a84f2060d857%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fmmr.ua%2Fru%2Fnews%2Fcreative%2Fbanku-nutella-proreklamirovali-v-kosmose%2F\" target=\"_blank\" rel=\"noopener\">posted<\/a> a clip of the broadcast with the caption: <em>\u201cHonored to go further than any spread in history.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the space agency quickly debunked the marketing legend. NASA clarified that the appearance of the jar was not paid advertising or a sponsorship agreement. The agency does not collaborate with commercial food brands for crew provisions. The spread was aboard Orion and caught on camera by chance, as astronauts brought it as part of their <a href=\"https:\/\/newsroomin.eu\/en\">standard food supplies<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The viral appearance of a jar of Nutella Artemis 2 mission footage captured during the Orion spacecraft\u2019s journey has become one of the year\u2019s most discussed marketing moments. As the mission set a new record for the furthest human travel from Earth, the Italian hazelnut spread produced by Ferrero floated into view during a live [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":3694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_newsroomin_seo_keywords":"","_newsroomin_seo_lead_override":"","_newsroomin_disable_ads":false,"_newsroomin_is_archived":"","_newsroomin_tooltips":[],"footnotes":""},"categories":[17,12,1604,141],"tags":[1203,1202,1200,1201,1143],"class_list":["post-3695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-global-events","category-news","category-usa","tag-advertising","tag-artemis","tag-ferrero","tag-nutella","tag-space"],"tooltips":[],"newsroomin_tooltips":[],"_links":{"self":[{"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/posts\/3695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/comments?post=3695"}],"version-history":[{"count":0,"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/posts\/3695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/media\/3694"}],"wp:attachment":[{"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/media?parent=3695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/categories?post=3695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsroomin.eu\/en\/wp-json\/wp\/v2\/tags?post=3695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}